Anastasiya Razhkova

Digital Designer

Boosting profits while building
user’s trust for your product

Product design
Branding
UX / UI
Marketing design
WARSAW, POLAND
©2024
marketing design
ai
brand identity
3d

Pin-Up.Global

Specialized in SMM design for the betting and casino industry, creating unique SoME graphics for Instagram and Telegram, as well as email banners. Developed numerous Figma templates to streamline workflows, conducted multiple competitor analysis, led internal workshops, and contributed to new identity creation.
marketing design
ux/ui
brand identity
3d

People Can Fly

As a publishing designer, I created corporate and IPs promotional materials for SoME and game stores, as well as the "Horde Mode" brand identity for “Bulletstorm VR”, supported the “Bifrost” IP brand identity development. I’ve created numerous Figma templates, 20+ editable pitch decks, 12+ newsletters, and a UI Marketing Kit to streamline workflows and boost efficiency.
marketing design

11bit studios

Created high-conversion marketing materials, including fact sheets, product presentations, and game store assets.
product design
ux/ui

Seturon

Joined the team as the 4th designer at the MVP stage. Supported product for both audience groups—administrators (course creators) and students (users). Conducted and participated in qualitative interviews to identify pain points, hallway testing, and A/B testing. Designed UI solutions to test hypotheses or directly address user problems based on available data.
product design
ux/ui

World e-Com

A leading full-service e-commerce agency specializing in comprehensive omnichannel solutions to help clients expand their operations into international markets. My key responsibilities included designing and optimizing websites through extensive usability testing and in-depth interviews with sellers, identifying pain points; as well as supporting the creation of marketing materials.
product design
ux/ui

PCF Playtests

At People Can Fly, I designed the  the playtest registration flow on web and mobile, working on raising CR to successfull registration and reducing bounce rate.
product design
ux/ui

Samolet

Developed UX/UI for the registration stages of the mortgage savings product. Created the structure of user flow, designed screens for web and mobile, tested the prototype on real users through 6 usability testing. The key product metrics for this project were CR to deposit opening and AOV.
marketing design
landing
brand identity

Hug Camp

Travel project on Madeira Island. I was responsible for brand identity, SoME promotional materials templates and high-conversion landing page with all details of the program.
marketing design
brand identity
3d

And it’s not
even all...

Here you can a glimpse into some smaller projects that I’ve been working on/personal projects to show additional skills which can be a boost for your product
GetMentor
Dribbble
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Pin-Up.Global
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products for the iGaming industry.
Specialised in creating unique visuals for the betting and casino industry within the SMM design team. Designed high-profit SoME graphics (like giveaways/informers, etc.) for Instagram and Telegram , alongside with creating new design templates in Figma to optimise the design process, competitors analysis, held internal workshops and took part in new identity creation.
Role
Visual Designer
Areas
AI, Marketing materials, 3D, Brand Identity
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Problems

Regulatory and ethical constraints
Strict regional advertising laws require careful adherence to compliance when designing gambling-related content
Lack of brand identity
User could not identity PIN-UP brand without the logo
Monotony
Repetitive use of similar themes can stifle creativity and reduce audience engagement
Fast-Paced environment
Tight deadlines and real-time revisions for giveaways demand quick turnarounds
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Solutions & Results

Increased CTRs
As a part of a design team I have contributed to sustainable user engagement increase
Optimising workflow
I accelerated the workflow of designers by developing reusable templates in Figma
New identity and custom 3D
I contributed to new identity creation, redesigning existing templates and pushing new ideas, as well as creating custom 3D elements
AI mastery
Mastering such tools as Krea, Midjourney, Freepick gave more flexibility for revisions and boosted content quality
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People Can Fly
People Can Fly, established in 2002, is a global video game development company operating in Poland, the UK andNorth America. One of the leading Unreal Engine studiosin the industry.
As a publishing designer, I crafted high-quality promotional materials for IPs and corporate marketing. I developed the "Horde Mode" brand identity for Bulletstorm VR, created Figma templates to boost marketing assets quality, and designed 21 editable presentation decks and marketing materials for game stores and social media. I streamlined workflows by creating a UI Marketing Kit, improving efficiency for designers and non-designers.
Role
Digital Designer
Areas
AI, Marketing materials, 3D, Brand Identity
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Problems

High workload and tight deadlines
A heavy workload and tight deadlines required efficient prioritization
Lack of brand identity and guidlines
Lacking a clear brand identity, designing for Bulletstorm and PCF felt like "building a plane mid-flight"— fast-paced and demanding adaptability
Maintaining quality with poor tools
Maintaining quality was challenging when using tools like PowerPoint, prioritized for non-designers' convenience and ability to edit content
Platform requirents
Finding a balance between creativity and meeting platform requirements, particularly Steam, can be challenging
Task from manager (no other materials were provided)
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What I have delivered
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Solutions & Results

Horde Mode identity
Created unique identity for “Bulletstorm VR” game mode reigniting interest in the product
Rebuilding the face of Bulletstorm
Boosting sales after a problematic launch by creating promotional materials which highlighted fixes, trailers’ slates, thumbnails, sales, etc.
Optimising design process
Optimizing the design process through Figma templates and  UI Marketing Kit streamlined workflows, reduced revisions & ensured brand consistency
Enchanced corporate communication
Over 10 newsletter designs achieving a 60% CTR increase in a year, 20+ design templates, and plenty of published marketing materials
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PCF Playtests
People Can Fly, established in 2002, is a global video game development company operating in Poland, the UK and North America. One of the leading Unreal Engine studiosin the industry.
At People Can Fly, I was responsible for UX and UI of the playtest registration flow on web and mobile. By leveraging user flows, and iterative improvements, I created a registration process with optimal CR to successful registration and minimized drop-off rate metrics.
Role
Digital Designer
Areas
UX/UI, Product Design
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Goals & Challenges

Minimize the amount of screens
Create a registration process without overwhelming steps. Balance simplicity with necessary data collection.
Maximize CR
Increase successful completions by reducing friction and drop-offs. Use guidance and streamlined interactions.
Brand consistency
Align the design with People Can Fly’s identity across platforms. Adapt brand elements for web and mobile.
Create UI Kit basics
The lack of a PCF UI kit required me to create its basic elements during development.
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Results

Strong CR (NDA)
The registration process was effective, achieving a high percentage of completed registrations
Low drop-off rate
The design minimized user frustration, leading to asmooth flow
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Samolet
Samolet is the leading property developer in the CIS, with over 600,000 residents and 10.2 million square meters of housing delivered. The company covers every stage of development,from design to maintenance.
Designed the UX/UI for the registration flow of a mortgage savings product, focusing on user-centric solutions. Conducted 8 in-depth interviews to uncover user challenges and needs. Developed a comprehensive user flow structure, created responsive web and mobile screens, and validated the design through 6 usability tests to ensure a seamless user experience.
Role
UX/UI Designer
Areas
UX/UI, Product Design
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Context

The platform seamlessly connects the financial tools of clients and partners, making home-buying process faster and simpler. This case study focuses onone of the key products born out of collaboration with a financial partner -a mortgage savings account. My role was to design and optimize the flow for opening this account, ensuring high CR and AFD (average first deposit), as well as smooth user experience.

Goals & Challenges

Minimize the amount of screens
Create a registration process without overwhelming steps. Balance simplicity with necessary data collection.
Maximize CR
Ensure CR to registration meets business requirements and constantly increasing (alongside with other several key metrics)
CJM
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UX Tests

6 usability tests were essential in ensuring that savings account opening flow met TA expectations.
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Success metrics

Under NDA
Conversion Rate
Account Reopening Rate
Average First Deposit
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Hug Camp
Hug Camp is a unique travel and adventure project based on the beautiful Madeira Island, offering a rich program of activities such as surfing, hiking, and yoga. The camp fosters a sense of community as participants share a house and create lasting connections while exploring the island's natural beauty.
I’ve designed a brand identity that reflects the spirit of community and exploration at the heart of the camp, making branding stand out from the competitors. My responsibilities also included creating templates for social media and high-conversion landing page that effectively communicated the program’s details.
Role
Visual Designer
Areas
Brand Identity, Marketing materials, UX/UI
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Goals & Challenges

Creating a unique identity
Avoiding clichés while ensuring the brand stands out in a crowded travel and wellness market.
Conveying core values
Translating community, adventure, and wellness into clear visual elements.
Drive high conversions
Ensure interest in camp and drive high conversions to place reservation
Longevity of the design
Designing a brand identity that remains relevant as the project grows or evolves.
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Results

Unique brand vision
Vivid identity that communicates the main values of the project
Metrics Analytics
Proper utilisation of CTA blocks and most complete information about the camp resulted in 18% of conversion to spot reservation
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World e-Com
Full-circle e-commerce agency providing comprehensive omnichannel services to expand clients' operations into international markets. The company is based in Riga, Latvia and serves clients from 14 countries across 3 continents with a combined turnover of over €857 million.
As the sole product designer joining the company at the MVP stage, I was responsible for designing and optimizing the website through in-depth research and testing, as well as UI kit. This included conducting 12 interviews with sellers and usability tests to identify pain points, analyze metrics, propose and test hypotheses.
Role
Product Designer
Areas
UX/UI, Product Design
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Sellers problems

Differences to the requirements of product cards
Problems with foreign logistics management
Higher commission compared to Cis markets
Absence of comprehensive turnkey business solutions.

Research

Usability test
Main page, Services
Metrics Analytics
Google Analystics, Aplitude
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Key Metrics Results

+21% CR
Conversion rate to free consultation
+18% AOV
Average Order Value increase
+12% LTV
Lifetime Value
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Seturon
Based in Luxembourg, Seturon is a modern LMS platform designed for adaptive learning and seamless mobile access. It enables course creators to build engaging educational experiences through an intuitive visual course builder while providing students with personalized learning paths.
Role
Mid UX Designer
Areas
UX/UI, Product Design
Joined the team as the 4th designer at the MVP stage. Supported product for both audience groups—administrators (course creators) and students (users). Conducted and participated in qualitative interviews to identify pain points, hallway testing, and A/B testing. Designed UI solutions to test hypotheses or directly address user problems based on available data.
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Context

Seturon is an EdTech based in Luxembourg. The company aims to transform education through innovative technology, self-created and marketed content, results tracking and student performance management.
USP
An adaptive learning platform that is user-friendly for students and administrators, with the ability to create content independently and tracklearning outcomes.
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Preconditions

In 2022, the European EdTech market was valued at around €46 billion. The industry is forecast to grow by 15%
per year until 2028, reaching a value of €106.42 billion.
Context
Digital immaturity of educational organisations
Progress
Ongoing changes in the job market
Population growth
Increasing the average lifespan,and therefore the number of education cycles
The demand for educational content is growing
Growing demand for simple content creation and promotion
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Monetization

Subscription
for B2B and B2C customers
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Meta Banners
for SurveyMonkey & Palta
SurveyMonkey is a global leader in online surveys and forms which provides answers to more than 20 million questions every day, helping organizations of all sizes build products people love, create winning marketing strategies, delight their customers, and cultivate an engaged and happy workforce.

Palta is a health & well-being technology company behind popular mobile apps like Flo, Simple and Zing.
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3D Models

for PIN-UP, People Can Fly, personal projects
I have created multiple high-quality 3D models and renders tailored for business applications.
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Illustrations

I posses skill of creating unique style digital illustrations that elevate branding and deliver a distinctive, standout visual identity
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